Welcome to

the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to feel confident, visible and unapologetically themselves.

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

Sarah Duff
Published on: 17/11/2025

Feeling completely lost with your style? This blog breaks down a simple 3-step framework to help you reconnect with your personal style, rebuild your wardrobe with confidence, and figure out what actually feels like you again.

stylestyle over 40styling tips
Why Copying Other's  Outfits Isn’t Helping You Find Your Personal Style (and what to do instead!)

Why Copying Other's Outfits Isn’t Helping You Find Your Personal Style (and what to do instead!)

Sarah Duff
Published on: 27/10/2025

Feeling stuck in a style rut, no matter how many outfits you save on Pinterest? Discover why copying other people’s looks isn’t helping you find your personal style and what to do instead to finally feel like you in your clothes.

stylestyle over 40styling tips
Capsule Wardrobes: Are They Really the Answer to Your Style Struggles?

Capsule Wardrobes: Are They Really the Answer to Your Style Struggles?

Sarah Duff
Published on: 20/08/2025

Capsule wardrobes get sold as the fix for style struggles, but do they actually work? Here’s why traditional ones often don’t, and what to try instead.

stylecapsule wardrobe